Thinking Archives - Terry Becker https://terrycbecker.com/category/thinking/ Storyteller, editor, designer, coder, adventure seeker, grilling enthusiast Mon, 23 Feb 2026 04:05:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Tell Me a Story: Why We Never Outgrow the Need for Stories https://terrycbecker.com/tell-me-a-story-why-we-never-outgrow-the-need-for-stories/ Mon, 09 Feb 2026 07:09:32 +0000 https://terrycbecker.com/?p=4977 Read Time: 2 minutesAbout a week or so ago, I was sitting on the couch watching TV late at night when our daughter Allie came downstairs to join me. She was on a call with a friend, half-present, half-not, when she started asking me questions. About dinosaurs, about the museum and about when I worked there. The kind…

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]]> When It’s Time To Fight https://terrycbecker.com/when-its-time-to-fight/ Thu, 29 Jan 2026 03:53:38 +0000 https://terrycbecker.com/?p=4970 Read Time: 3 minutesWe’re taught early that fighting is bad. Don’t hit. Don’t argue. Don’t escalate. Walk away. That advice is mostly good. But it’s incomplete. Because life doesn’t stop presenting moments where not fighting has consequences too. And no one hands you a rulebook explaining when standing up is brave, when it’s reckless, and when silence quietly…

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]]> 10 Tips for a Strong Voice Acting Audition (Including Audiobooks) https://terrycbecker.com/10-tips-for-a-strong-voice-acting-audition-including-audiobooks/ Tue, 19 Aug 2025 03:00:26 +0000 https://terrycbecker.com/?p=4925 Read Time: 2 minutesWhen I first auditioned for a fantasy magic audiobook, I wasn’t sure what to expect. I had the gear, I had experience recording, but I had never actually recorded myself as the talent. The process started with preparation: I bought the book, studied the characters, and rehearsed the passages over and over. When it came…

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]]> Why Professional Photography Tops AI Headshot Apps https://terrycbecker.com/why-professional-photography-tops-ai-headshot-apps/ Wed, 11 Jun 2025 05:18:16 +0000 https://terrycbecker.com/?p=4888 Read Time: 2 minutesI’m feeling insecure because of AI. I’ve looked into numerous apps, fearful of uploading my image, and have even taken a few shots using Adobe’s AI. There’s been a flood of AI-powered headshot apps promising to deliver “studio-quality” portraits in minutes. With just a few selfies and a credit card, these apps promise LinkedIn-ready headshots…

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]]> A/B Test on TikTok, Win on Instagram: A Smart Strategy to Grow Your Audience https://terrycbecker.com/a-b-test-on-tiktok-win-on-instagram-a-smart-strategy-to-grow-your-audience/ Fri, 06 Jun 2025 19:58:09 +0000 https://terrycbecker.com/?p=4835 Read Time: 2 minutesUnderstanding what content resonates can be the difference between stagnation and exponential growth. A clever strategy that’s gaining traction among content creators and marketers is this: A/B test content on TikTok first, then repost the winners to Instagram. This approach not only saves time and energy, but it leverages TikTok’s viral-friendly algorithm to refine your…

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]]> The Best Days, Times, and Frequency to Send Marketing Emails for Senior Living Communities: A Complete Guide https://terrycbecker.com/the-best-days-times-and-frequency-to-send-marketing-emails-for-senior-living-communities-a-complete-guide/ Mon, 17 Mar 2025 19:22:44 +0000 https://terrycbecker.com/?p=4780 Read Time: 2 minutesMarketing to seniors and their families requires a thoughtful approach, especially when it comes to email communication. The right timing, frequency, and content can make the difference between a connection and a missed opportunity. In this guide, we’ll break down the best practices for when and how often to send marketing emails for senior living…

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]]> Stop Saying ‘Click Here’: Why It’s Time to Retire This Outdated CTA https://terrycbecker.com/stop-saying-click-here-why-its-time-to-retire-this-outdated-cta/ Fri, 31 Jan 2025 05:35:38 +0000 https://terrycbecker.com/?p=4754 Read Time: 2 minutesThe Death of ‘Click Here’ and the Rise of Smart CTAs Once upon a time, internet users needed guidance. The web was new, and telling someone to “Click Here” was a necessary signpost. But times have changed. Today’s users—whether Gen Z digital natives or tech-savvy Boomers—instinctively recognize hyperlinks, buttons, and CTAs (Calls to Action) without…

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]]> The Bridge Generation: The Unsung Heroes Between Success Stories https://terrycbecker.com/the-bridge-generation-the-unsung-heroes-between-success-stories/ Wed, 29 Jan 2025 06:00:08 +0000 https://terrycbecker.com/?p=4737 Read Time: 2 minutesHistory often remembers the generations that make the biggest impact—those who innovate, revolutionize, and redefine industries or societies. But what about the generations in between? The ones who don’t make headlines yet play a crucial role in setting up the next wave of success? These are the bridge generations, and their influence is often underestimated.…

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]]> Fire Alarms and Team Dynamics: What Your Reaction Reveals About You https://terrycbecker.com/fire-alarms-and-team-dynamics-what-your-reaction-reveals-about-you/ Tue, 03 Dec 2024 04:18:32 +0000 https://terrycbecker.com/?p=4688 Read Time: 2 minutesNot that long ago we had a false fire alarm go off in our building. Before we learned it was a malfunction, our company exited the building. Everybody was safe, including our neighbors. I thought about how everyone in our company reacted when the alarm went off. When a fire alarm goes off in a…

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]]> Quote Exploration: The Fastest Way to Get It Done is to Get It Done https://terrycbecker.com/quote-exploration-the-fastest-way-to-get-it-done-is-to-get-it-done/ Tue, 22 Oct 2024 17:47:03 +0000 https://terrycbecker.com/?p=4016 Read Time: 4 minutesOne of the many unique video shoots was at Talladega Superspeedway. My producer and I flew to Alabama to interview a driver as part of a video sponsorship AND display some of the excitement that is Talladega. Speed, professionalism, fun and…sponsorships. The entire time we we there, we had a limo driver named Ed. He…

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