Concept Archives - Terry Becker

JULIE – Crack The Code

wpsuperadmin — Fri, 20 Mar 2026 23:09:51 +0000

There’s something electric about a room full of people building ideas together. This campaign started exactly that way, collaborative, fast-moving, and fueled by creativity. Working alongside a sharp team and an incredibly talented writer, we set out to promote JULIE’s new Positive Response System in a way that didn’t feel like a typical utility message.…

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Shearwater Teric Journeys Edition

wpsuperadmin — Wed, 20 Apr 2022 21:14:02 +0000

Shearwater Research creates computers for divers of all types that expect more from themselves and their diving experience. They recently release a special edition called ‘Journeys’ that was inspired by 20,000 Leagues Under the Sea by Jules Verne. The Journeys Edition Teric features bronze color bezel and a black strap. Inspired by the story behind…

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K. Hovnanian Homes Alexa Skill

wpsuperadmin — Tue, 11 Jan 2022 20:07:40 +0000

Alexa skill concept for K. Hovnanian® Homes. I had a fascination with voice AI and had developed several skills. Another Art Director and I were allotted some time where she came up with the board design and I worked on the skill building. They client was very excited about it, but never executed the project.…

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Gonesh Scent Box

wpsuperadmin — Tue, 11 Jan 2022 20:18:12 +0000

Gonesh incense can be found in stores nationally from Meijer to Five Below. They offer a wide variety of incense, scented oils and wax melts. Aimed at the younger market, I designed and developed themed box concepts where different Gonesh items could be grouped together in colorful, themed packaging. Brands such as Bath and Body…

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Gonesh Pet Bomb

wpsuperadmin — Tue, 11 Jan 2022 20:26:32 +0000

Gonesh incense can be found in stores nationally from Meijer to Five Below. They recently expanded their incense line to include pets, creating scents friendly to our furry friends. Pet bombs was a concept I developed to expand the incense line to include soap products. Gonesh had recently expanded into the pet market with new…

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