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The Best Days, Times, and Frequency to Send Marketing Emails for Senior Living Communities: A Complete Guide
Read Time: 2 minutesMarketing to seniors and their families requires a thoughtful approach, especially when it comes to email communication. The right timing, frequency, and content can make the difference between a connection and a missed opportunity. In this guide, we’ll break down the best practices for when and how often to send marketing emails for senior living…
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Stop Saying ‘Click Here’: Why It’s Time to Retire This Outdated CTA
Read Time: 2 minutesThe Death of ‘Click Here’ and the Rise of Smart CTAs Once upon a time, internet users needed guidance. The web was new, and telling someone to “Click Here” was a necessary signpost. But times have changed. Today’s users—whether Gen Z digital natives or tech-savvy Boomers—instinctively recognize hyperlinks, buttons, and CTAs (Calls to Action) without…
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The Bridge Generation: The Unsung Heroes Between Success Stories
Read Time: 2 minutesHistory often remembers the generations that make the biggest impact—those who innovate, revolutionize, and redefine industries or societies. But what about the generations in between? The ones who don’t make headlines yet play a crucial role in setting up the next wave of success? These are the bridge generations, and their influence is often underestimated.…
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Fire Alarms and Team Dynamics: What Your Reaction Reveals About You
Read Time: 2 minutesNot that long ago we had a false fire alarm go off in our building. Before we learned it was a malfunction, our company exited the building. Everybody was safe, including our neighbors. I thought about how everyone in our company reacted when the alarm went off. When a fire alarm goes off in a…
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Quote Exploration: The Fastest Way to Get It Done is to Get It Done
Read Time: 4 minutesOne of the many unique video shoots was at Talladega Superspeedway. My producer and I flew to Alabama to interview a driver as part of a video sponsorship AND display some of the excitement that is Talladega. Speed, professionalism, fun and…sponsorships. The entire time we we there, we had a limo driver named Ed. He…
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Was William Shakespeare Dyslexic? Exploring the Theory Behind the Bard’s Brilliant Mind
Read Time: 3 minutesWhether it was his ability to tap in to teenage angst, provide intelligent sarcasm or paint a picture for the tragedy of love, I have LOVED reading Shakespeare since I was introduced to his work in high school. I didn’t find it difficult to break down his works, even though to some it was confusing…
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Get Curious, Not Furious: A New Approach to Coworkers and Life Situations
Read Time: 3 minutesWhen life throws challenges your way or a coworker rubs you the wrong way, it’s easy to get frustrated. Anger feels like the natural response when things don’t go as expected. However, adopting the mindset of “get curious, not furious” can radically change how you approach difficult situations. This phrase encourages you to replace frustration…
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The Art and Benefits of Time Boxing
Read Time: 3 minutesManaging time effectively is crucial for achieving personal and professional goals. One powerful organizational technique that has gained popularity is time boxing. This method involves allocating fixed time periods to specific tasks, helping individuals stay focused and productive. In this article, we will explore the how-to and benefits of time boxing, along with examples of…
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Keep Your Side of the Street Clean: Focus on Your Life and Goals
Read Time: 3 minutesI had a coworker who was responsible for monthly reports and wasn’t completing them. Even though the reports didn’t have any direct impact on my job, I found myself so frustrated that there was a few times when I felt I was going to walk out of our weekly meeting. Not so much because it…
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The Ideal Nap Time for Humans: How Long Should You Really Nap?
Read Time: 3 minutesNapping has long been considered a quick and effective way to rejuvenate the body and mind, but the duration of your nap can significantly influence its benefits. While some people swear by short “power naps,” others prefer longer naps that allow them to cycle through various stages of sleep. But what does science say about…
