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  • links tracking

    Mailto: and Tel: Links Tracking in Google Analytics 4: A Step-by-Step Guide

    Read Time: 2 minutes Tracking user interactions on your website is crucial for understanding customer behavior and optimizing your online presence. One often overlooked aspect is monitoring mailto: and tel: links, which can provide valuable insights into user engagement. In this guide, we’ll walk you through the steps to set up tracking for these links in Google Analytics 4.…

  • Bad Employee

    The Cost of Holding On: Why Keeping a Bad Employee Can Hurt Your Business

    Read Time: 3 minutes Employees are the linchpin holding operations together. A team of dedicated, skilled, and motivated individuals can propel a company to new heights. However, retaining a subpar employee for too long can have severe repercussions on the overall health and prosperity of your business. Let’s delve into the reasons why keeping an underperformer can be detrimental,…

  • DMARC

    A Guide to Adding DMARC Records to Your DNS

    Read Time: < 1 minute DMARC (Domain-based Message Authentication, Reporting, and Conformance) plays a pivotal role in safeguarding your domain against phishing attacks and email spoofing. In this guide, we’ll demystify DMARC and walk you through the steps to add a DMARC record to your DNS, fortifying your email authentication efforts. Step 1: Understand the Basics of DMARC Learn what…

  • Foreign language subtitles and audio dubs on YouTube

    Lost in Translation? Why Your Videos Need Foreign Language Subtitles and Audio Dubs on YouTube

    Read Time: 2 minutes I have found myself watching more YouTube than television. Because of YouTube, creators have the opportunity to reach audiences with specific content, around the world. However, many still focus solely on creating content in their native language, because it is safe, and therefore missing out on a significant opportunity to reach global audiences. In a…

  • Mac's Invisible Files

    How to See Your Mac’s Invisible Files

    Read Time: < 1 minute When I working on a website recently, and connected to a server, I was able to see invisible files that help the site run (FTP preferences). I prefer to view the files in case I need to make changes for the website. Some invisible files on your computer support the operating system. Those files are…

  • Paas

    What is PaaS (Platform-as-a-Service)?

    Read Time: 4 minutes PaaS (Platform-as-a-Service) is a cloud computing model that gives customers access to a complete cloud platform—hardware, software, and infrastructure—for developing, running, and managing applications without the cost, complexity, or inflexibility that comes with building and maintaining that platform on-premises. Everything is hosted at the PaaS provider’s data center: servers, networks, storage, operating system software, databases,…

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