Mailto: and Tel: Links Tracking in Google Analytics 4: A Step-by-Step Guide

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Tracking user interactions on your website is crucial for understanding customer behavior and optimizing your online presence. One often overlooked aspect is monitoring mailto: and tel: links, which can provide valuable insights into user engagement. In this guide, we’ll walk you through the steps to set up tracking for these links in Google Analytics 4.

Step 1: Access Your Google Analytics Account

  1. Log in to your Google Analytics account and select the property you want to work on.

Step 2: Enable Enhanced Measurement

  1. Navigate to the “Admin” section in your property view.
  2. Under “Property,” click on “Data Streams.”
  3. Select the web data stream associated with your website.
  4. Scroll down to “Enhanced Measurement” and toggle on “Outbound clicks” and “Phone number clicks.”

Step 3: Implement Event Tracking for Mailto: Links

  1. Open your website’s HTML file or content management system (CMS).
  2. Locate the mailto: links you want to track.
  3. Add the following code to each mailto: link: <a href="" onclick="gtag('event', 'email_click', {'event_category': 'click', 'event_label': 'mailto: link'})">Email Us</a>Make sure to replace “” with your actual email address.

Step 4: Implement Event Tracking for Tel: Links

  1. Locate the tel: links on your website.
  2. Add the following code to each tel: link: <a href="tel:+123456789" onclick="gtag('event', 'phone_click', {'event_category': 'click', 'event_label': 'tel: link'})">Call Us</a>Replace “+123456789” with your actual phone number.

Step 5: Verify Implementation

  1. Save and publish your changes to your website.
  2. Visit your website and test the mailto: and tel: links. When clicked, they should now trigger events in Google Analytics 4.

Step 6: Analyze Data in Google Analytics 4

  1. Go to your Google Analytics account and navigate to the “Events” report under “Reports.”
  2. You should now see “email_click” and “phone_click” events, along with related data such as total events, unique events, and event value.

By following these steps, you’ve successfully set up tracking for mailto: and tel: links in Google Analytics 4. This valuable data will help you gain deeper insights into user interactions and ultimately improve your website’s user experience. Keep monitoring these metrics to make informed decisions for your online presence.

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